Since our customers rely  heavily on what our gingerbread cookie designs look like, photos of our product is a very important part of the business. But these days you cannot just use a raw image, in order to make it more appealing to customers, a bit of photo editing is required.

Now I never go overboard with the photo editing because I believe the idea of it, is just to bring out the best aspects of a photo. It is not to completely change the product into something that it is not (ie the controversial photo shopping of cover models).

My favorite photo editor to use is Pixlr, it is a free online photo editor which is simple to use and it gives you the option of using the advanced editor or a easier express version.

For photos on the website I never like to use a filter, I prefer the “white light” look. Whereas for photos on social media such as Instagram, I say go crazy with the filters.

So there are only a few things I like to adjust on each photo using Pixlr Editor:

– Blur the background so that your product is the only thing in focus

– Increase the brightness

– Increase the contrast

– Increase the color vibrance

– Increase the saturation

The levels of adjustment depend on the quality of the original photo taken. For Gingerbread Corner as long as there is good lighting in the original  photo, then I can work with it.

My sister and I are not professional photographers or editors we  only know the pure basics, which works for our business. So our suggestion to you when it comes to photo editing, is to play around with it and have a look at other businesses and their photo standards to compare and replicate.

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